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What is PR and why do you need it?
Public Relations is a complicated term. In its broadest
sense, it encompasses anything that informs the public's
perception of you -- from the way you or your staff answers
the phone, to how you pursue new clients and keep old ones.
Every interaction, message or opinion has the possibility
to help or hurt your business.
In its more specific usage, PR is the heightening of your
public profile through media coverage or publicity. Because
stories and mentions in print, broadcast and social media
are perceived as more objective than paid advertising, they
have a higher credibility with the public and therefore
a greater value. And -- just like all the other details
that add to your image -- they don't happen by accident.
In addition, PR is cumulative -- in other words, every
impression (good or bad) builds upon itself. Therefore,
consistent, proactive PR will get greater results than an
occasional "fix."
Who is Sally Cohen and why should you
consider working with her?
Sally Cohen was a professional performing
and recording artist for more than 20 years, after which
she became a television entertainment/arts reporter for
13 more. Combining those two passions in 2005, Sally has
helped to successfully promote many of Rochester's most
respected arts organizations, artists and arts-related businesses.
Clients
She brings her "it's never good enough" artistic
nature to her work, as well as an intuitive understanding
of what it means to be an artist. Creativity and communication
are two-way streets between Sally and her clients that keep
energy and enthusiasm a priority for each.
Sally's also guided by her reporter's sense of what makes
a great story when promoting and pitching her clients. She's
meticulous in her writing and editing, and just as "at
home" in dealing with media as with artists. She has
received local, regional, national and international media
coverage for her clients.
In addition, Sally continues to grow her long list of valued
community relationships beyond media -- in the arts, business,
government and other arenas -- and enjoys advocating and
networking with her clients in mind. Creating synergy and
win/win situations for her clients is her special passion.
Sally has also built up a trusted network of related professionals
to be a part of your PR team. She is proud of her reputation
for quality, creative work that gets results, and for her
honest, friendly and successful relationships with clients,
partners and the media. Testimonials
Sally Cohen PR can become your partner in realizing your
goals by providing PR services
tailored to your needs.
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