What is PR and why do you need it?

Are you frustrated by your lack of media attention?

Do you wonder why others seem to get all the coverage?

Artists, arts groups and arts-related businesses typically can't afford to do much advertising.  Public relations, however, focuses on another type of marketing:  publicity.  A professional publicist knows how to contact, interest, and follow through with the media to get coverage.  And, because the resulting news item is perceived as more objective, it has a higher credibility factor and therefore greater value than paid advertising, although it usually costs less.

PR includes another kind of marketing:  image-building and branding.  Anything that informs the public’s perception of you – from the way you answer your phone, to your tagline, to your paid advertising – should reflect a high-quality image and a consistent brand.   These important details don’t happen by accident.

Why should you consider Sally Cohen PR?  

Sally understands artists because she was a professional performing artist for more than twenty years.   She is the first to confess that during that time, she had absolutely no clue as to how publicity worked.

That changed when she became a television entertainment/arts reporter for the next 13 years.  Understanding how the media works and what interests reporters, editors and producers is now second nature to her.

In her four years as a successful and independent PR consultant, Sally has helped to promote many of Rochester’s most respected arts organizations, artists and arts-related businesses.   She's also a sought-after advocate for many of our community’s smaller but very deserving rising stars.  

Sally is passionate about what she does.  She's also proud of her reputation for quality work that gets results, and for her honest and down-to-earth but respectful relationships with clients, partners and the media.

What can Sally Cohen PR do for you?

Are you looking for some professional help in planning and publicizing a particular event, or do you need to stay in the public eye on a consistent basis?  Do you need a complete image “makeover,” or do you want to create a “buzz” about your latest creation? 

Sally can become a partner in realizing your goals.  Together, you can create a customized campaign to get you featured in newspapers and magazines, on the Internet, and on radio and TV – locally, regionally, nationally and/or internationally. 

Sally not only has trusted relationships with local media, she invests time and money in national/international media data bases and other PR services and organizations that give her the tools to reach the right audience more effectively.

And, besides her publicity-related work (writing press releases, “pitching” media, creating attention-getting events, etc.), she can help with your image and brand building.  Sally has formed a trusted network of graphic artists, website designers, media buyers, photographers/videographers and others who can also be part of your team – at no mark-up fee to you.